Born in the Northern Quarter of Manchester in 1996 — taking the famous weave of denim as both its name and its inspiration.

Established styles given a contemporary twist. Technical materials, workwear detailing — sport and utility woven into its DNA.

The only way to do fashion correctly is to put sustainability first — striving to make the planet a better place to be.

Pushing the boundaries of design, trend and quality — cementing their place in streetwear royalty.

Drawing on the swinging sixties and the party lifestyle of Ralph Bewley and Eddie Ritch — a modern take on classic style.

Diverse cultural elements of the modern lifestyle — urban sensibilities with definitive attention to detail.

Exploded onto the fashion scene in 2003 with a range of menswear completely fresh in its approach.

Since 1973, a huge part in music and youth culture — worn by the Specials and Bob Marley, and more recently Labrinth and Maverick Sabre.