Duck & Cover
We need something solid in transparent times.
In a circus of reality TV fakery, identikit politicians and hollow hipsters. The only antidote is honesty. Direct understatement. considered detail. Authenticity that endures. We deal in the business of real. Resistant to wear, immune to fads. British through-and-through. We innovate, we evolve.
But as every collection quietly proves, you don’t have to shout to stand out.
Our Vision
Considered detail. It makes all the difference. We take established styles and give them a contemporary twist in design and fabrication. We add a new perspective. A subtle enlightenment. All in the rich tradition of British originality. Never superficial, never just for show. Only to enhance and engage. A mark of distinction. A refined approach. A secret for those that know.
March 1996
The Britpop bubble is ballooning, London swings again and a cloned sheep called Dolly looks herself in the eye. In London, something unique takes shape…. Under the banner of Duck and Cover (50’s bureaucrats’ advice on what to do when the bomb drops) we provided our very own public service. Fashion to protect you from the clone conspiracy. Style that casually sidesteps the status quo. From humble beginnings in Harlesden, to live shop windows in Oxford Street and sponsoring infamous London club ‘The End’.
Now standing proud in over 200 UK stores, Duck and Cover counts Daniel Craig, Jamie Oliver, George Ezra, Maverick Sabre and Rudimental among our friends. But, like all great stories, the best is yet to come…. Innovation and evolution take us further every season. But we never leave behind what matters most. Our unique union of textured simplicity, metro utility and sportswear. From those early modernist parkas and duffle coats to the four-in-one jacket. Every piece thoughtfully balances superior quality and real-world value. We excite. We surprise. We earn respect.
The Story Continues
We’ve always been impeccably turned out. Continually refining our presentation. Moving forward with an authentic outlook. But never forgetting our roots. Matured, assured and self-possessed. With a natural confidence and an instinct for the new. Making the man in the street the one to watch